Икея — культурный империалист?

Пятничное. Возможно боян, но мне понравилось:

Why is it, the paper wondered, that Swedish and Norwegian place names are always associated with the shiniest, comfiest furnishings in the Ikea catalogue, while the names of Danish towns are reserved for doormats, rugs and carpets?

«It seems to be an example of cultural imperialism,» Klaus Kjøller, Assistant Professor in Political Communication and the Danish Language at the University of Copenhagen, told The Local.

[Источник]

А вы говорите, только у России и Украины проблемы. Всем трудно.